Trame Locali

Sustainable and Narrative Pathways of Basso Monferrato

November 18, 2025, at 6 PM, Circolo del Design, Via San Francesco da Paola 17, Turin

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The Circolo del Design hosts the exhibition Trame Locali, a research project coordinated by the Polimi DESIS Lab of the Department of Design of Politecnico di Milano, in partnership with Ideazione srl and in collaboration with the Municipalities of Albugnano and Cocconato (Asti).

Trame Locali combines participatory design, anthropology, and storytelling to explore new models for the regeneration of intangible heritage and the communities of Italy’s inland areas. The project operates in the Basso Monferrato Astigiano region, aiming to co-design a shared itinerary that gathers and represents memories, emotions, and desires tied to the places and the people who care for them.

The itinerary unfolds through cultural spaces and key community sites, offering an alternative narrative of the territory through audiovisual works, physical and digital touchpoints, and accessible, immersive tourism experiences. The project promotes a participatory approach that restores local identity in its ongoing evolution and experiments with collaborative governance models for the enhancement of intangible heritage.

The opening of the exhibition will take place on Tuesday, November 18, at 6:00 PM at Circolo del Design in Turin, with the following program:

6:00 PM – Presentation of the project Trame Locali

  • Davide Fassi, Department of Design, Politecnico di Milano
  • Annalinda De Rosa, Department of Design, Politecnico di Milano
  • Lucia Tucci, Ideazione srl

6:15 PM – Round Table

  • Lucia Tucci, Destination Project Manager, Ideazione Srl – Narration and Regenerative Tourism
  • Silvia Crivello, Associate Professor in Territorial Sociology, Interuniversity Department of Sciences, Design and Territorial Policies, Politecnico di Torino – Valorization Strategies in Small Villages: Social Capital and Territorial Resources
  • Marco Finardi, PhD Candidate, Department of Design, Politecnico di Milano – Territorial Narratives: Experiments in Representing Complexity
  • Bruno Bertero, General Director, Langhe Monferrato Roero Tourism Board – Integration of New Itineraries within the Regional Context
  • Moderator: Annalinda De Rosa, Politecnico di Milano

7:00 PM – Opening and Exhibition Visit

The exhibition will be open to the public from Wednesday, November 19, to Saturday, November 22, from 2:00 PM to 7:00 PM. Free entry.

More information about the event is available on the Circolo del Design website.