InsideOut by C.L.A.S.S. Because Trust Is the New Luxury

C.L.A.S.S. Eco Hub (Creativity Lifestyle and Sustainable Synergy) presents InsideOut, the new social campaign dedicated to fostering a wardrobe culture grounded in authentic and measurable values. The project places transparency, traceability and responsible quality at its core – elements increasingly relevant for consumers and companies shaping the future of fashion.

During the launch event on November 25, the InsideOut by C.L.A.S.S. Decalogue of Values will be presented, visually interpreted through the original icons designed by artist Gianluca Cannizzo. The decalogue illustrates the virtuous path and set of choices that define a company’s identity and the true value of its products.

The campaign

Created within the C.L.A.S.S. Eco Hub, InsideOut aims to give voice to everything a garment often does not reveal yet fundamentally shapes its impact and quality. Alongside immediate aspects such as aesthetics, performance, and look & touch, the campaign communicates ten key values:

• Ethics
• Social Initiatives
• Traceability & Transparency
• Environment
• Health
• Circular Economy
• Design
• Ingredients
• Production
• Dyeing & Finishing

The program

The event, hosted by sustainability journalist Diana de Marsanich, is structured in three parts:

1. introductory session presenting the campaign and featuring expert contributions on the InsideOut values;
2. business session with a roundtable discussion focused on the industrial and market perspectives;
3. closing session titled The New-Generation Wardrobe, which will also include an intervention by Giovanni Maria Conti, Professor at the Department of Design.

For further details, please refer to the full program attached.

Free registration is required on Eventbrite.

InsideOut by C.L.A.S.S. – Because Trust Is the New Luxury is supported by the British Chamber of Commerce for Italy, Camera Nazionale della Moda Italiana, Camera Showroom Milano, City of Milan, Confartigianato Moda, Confindustria Moda, FILO, Fondazione Symbola, Milano Unica, Piattaforma Sistema Formativo Moda, Lombardy Region, Rén Collective and Slow Fiber.

Media Partner: LifeGate