Lecture - Mauro Porcini: 20.02.2018

LEVERAGING DESIGN THINKING TO DRIVE BRAND BUILDING AND INNOVATION

20.02.2018 (h. 10,30-12,30)
Politecnico di Milano - Campus Candiani-Bovisa, via Candiani 72 - Ed. B1 aula Fratelli Castiglioni

In this new social scenario we live in - connected 24/7, hyper-technological and social media driven - the traditional way of doing business, building brands and driving innovation is over. Design can make a difference and play a fundamental role in this transition: are we ready for this challenge?

DIPARTIMENTO DI DESIGN

Via Durando 38/A - 20158 Milano
Reception02 2399 5837

DRAFTING COMMITTEE

Marita Canina,  Paola Checchi, Alberto Colorni, Annalinda De Rosa, Giulia Gerosa, Ilaria Mariani, Francesca Piredda, Lucia Rampino, Anne Schoonbrodt, Carlo Emilio Standoli, Lia Tagliavini